While many startup businesses may scoff at the thought of paid traffic, it can be a great way to send more traffic to your site.
Some will even argue that paid sources of traffic are even better and more effective than free sources.
So how can you make the most of paid sources of traffic? Here’s how:
1. Google AdWords
Google AdWords has been around for a long time and is the most popular source for paid traffic. The only major downside is that their cost-per-click is quite on the high end.
Google AdWords works by letting users choose what they think will be keywords that customers will be using when searching for products and then bidding on these keywords.
Your ads will be displayed as sponsored ads at the top of Google. A major benefit of Google AdWords is that it offers plenty of marketing options.
2. Twitter Ads
Being willing to pay to advertise on Twitter can have huge benefits to a business. Up to 94% of small business followers plan to purchase from the business.
You have the option of paying to promote an account or a tweet. You also have the choice to pay per click. One thing to keep in mind is that the cost per click on Twitter is quite high and therefore always make sure that your call to action is especially strong.
You should ensure also that you have set strong goals before creating your advertising campaigns.
For small businesses, Twitter ads can offer excellent conversion rates.
3. Facebook Ads
Facebook ads are the top option for social media managers and have the potential of giving you a decent return on your investment. If you are planning on paying for traffic, you simply cannot miss out on Facebook ads.
You have plenty of options when using Facebook ads. These include having your ads appear in newsfeeds, or even on Instagram. You can also target your ads to different demographics based on age, sex, or geographical location.
While there is a lot to learn with Facebook ads, there is also a huge potential for all types of businesses.
4. LinkedIn Ads
LinkedIn ads are great for B2B businesses. Here you also have many options that you could use to your advantage. For instance, you can target your ads to people who have shown an interest in your website and content. You can also base them on age, geographic location, and industry.
What’s makes LinkedIn ads stand out is that they allow you to target people based on their business information.
On the other hand, the downside with LinkedIn ads is that they can be quite expensive with many of them starting at $4.50 cost per click.
5. Outbrain Amplify for Business
Outbrain is similar to Google AdWords and Facebook ads in that it offers a cost-per-click system. However, there are some differences in that you provide a link to your content and allows you to send customers down the sales funnel.
Outbrain amplifies algorithm finds the audience that is most engaged with your type of content and recommends your content to them. This ensures that you get traffic that is more likely to convert.
There are many different ways to generate leads. When it’s all said and done, the best way is a combination of both paid advertising and organic traffic. The underlying principle with any advertising should always be to provide your customers with valuable content and information. That way you should get results easier even with the paid methods of advertising.